Apple overhauls iPhone checkout expertise with bigger photos, deal with trade-ins, extra

Apple has given the iPhone checkout page on its web site a serious overhaul. The brand new design options bigger photos, faster entry to procuring help, and extra. There’s additionally a much bigger emphasis on buying and selling in different units, as properly.

The earlier design for the iPhone checkout course of featured a two column view with static imagery and the left and configuration choices on the suitable. This new design focuses way more on giant imagery and extra refined experiences for issues like selecting a smartphone to trade-in.

This new design nonetheless depends on two separate columns for imagery and configuration choices. The imagery, nonetheless, is considerably bigger. It is a good change particularly when trying on the completely different shade choices for the iPhone.

As you make your approach by way of the configuration course of, you’ll see new movies from Apple workers, together with one explaining the best way to choose your storage configuration. There’s additionally a static choice within the bottom-right to immediately open a chat with an Apple Retailer worker.

One of many largest adjustments with this redesign is that there’s a bigger emphasis on trade-in. After you configure your iPhone, you’ll be requested whether or not or not you could have a tool to commerce in. There’s a brand new video explaining the trade-in course of, and a fullscreen interface for checking values.

Different adjustments embody new comparability particulars between completely different iPhone fashions, up to date often requested questions, transport info situated on the prime of the webpage, and extra. You may try the entire adjustments for yourself right here.

As of proper now, this new checkout course of is simply accessible on iPhone purchases. This contains the flagship iPhone 13 lineup in addition to older fashions just like the iPhone 12.

(H/t Saif)

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