Tim Cook dinner explains why Apple refuses to undertake RCS: ‘Purchase your mother an iPhone’


Apple CEO Tim Cook dinner sat down with Kara Swisher at Code Convention at present alongside Jony Ive and Laurene Powell Jobs. In the course of the query and reply part of the interview, Cook dinner was requested about Apple’s refusal to undertake the Wealthy Communication Providers normal, or RCS. Cook dinner’s reply was unsurprising…

Tim Cook dinner on RCS for iPhone

Cook dinner mentioned: “I don’t see our customers asking us to place quite a lot of vitality into that at this level. I might like to convert you to an iPhone.”

The questioner then proceeded to elucidate that as a result of his mother makes use of an Android system, he can’t ship her sure movies because of the reliance on SMS. Cook dinner’s response was telling the particular person merely to “purchase your mother an iPhone.”

Apple has lengthy refused to undertake RCS, which might carry many iMessage-like options to cross-platform communication between iPhone and Android units. RCS presents a variety of upgrades over conventional SMS. This consists of issues like typing indicators, improved group chats, higher-res and bigger dimension attachments, and far more.

Actually, Google not too long ago launched a wide-ranging advertising campaign pressuring Apple to adopt RCS. “Apple ought to repair what’s damaged,” Google says within the adverts.

It’s time for Apple to repair texting.

It’s not concerning the coloration of the bubbles. It’s the tiny images and movies, no texting over wifi and no learn receipts. Apple creates these issues once we textual content one another from iPhones and Android telephones, however does nothing to repair it.

Apple has no incentive to undertake RCS and as a substitute continues to make upgrades to its personal iMessage platform. The corporate has made minor enhancements to the SMS expertise between iPhone and Android units, together with better support for Tapbacks in iOS 16. Apart from that, it’s clear Apple has no intention of spending time on the RCS know-how.

What do you suppose? Ought to Apple undertake RCS? Tell us down within the feedback.

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