Apple CEO Tim Cook dinner sat down with Kara Swisher at Code Convention at present alongside Jony Ive and Laurene Powell Jobs. In the course of the query and reply part of the interview, Cook dinner was requested about Apple’s refusal to undertake the Wealthy Communication Providers normal, or RCS. Cook dinner’s reply was unsurprising…
Tim Cook dinner on RCS for iPhone
Cook dinner mentioned: “I don’t see our customers asking us to place quite a lot of vitality into that at this level. I might like to convert you to an iPhone.”
The questioner then proceeded to elucidate that as a result of his mother makes use of an Android system, he can’t ship her sure movies because of the reliance on SMS. Cook dinner’s response was telling the particular person merely to “purchase your mother an iPhone.”
Apple has lengthy refused to undertake RCS, which might carry many iMessage-like options to cross-platform communication between iPhone and Android units. RCS presents a variety of upgrades over conventional SMS. This consists of issues like typing indicators, improved group chats, higher-res and bigger dimension attachments, and far more.
Actually, Google not too long ago launched a wide-ranging advertising campaign pressuring Apple to adopt RCS. “Apple ought to repair what’s damaged,” Google says within the adverts.
It’s time for Apple to repair texting.
It’s not concerning the coloration of the bubbles. It’s the tiny images and movies, no texting over wifi and no learn receipts. Apple creates these issues once we textual content one another from iPhones and Android telephones, however does nothing to repair it.
Apple has no incentive to undertake RCS and as a substitute continues to make upgrades to its personal iMessage platform. The corporate has made minor enhancements to the SMS expertise between iPhone and Android units, together with better support for Tapbacks in iOS 16. Apart from that, it’s clear Apple has no intention of spending time on the RCS know-how.
What do you suppose? Ought to Apple undertake RCS? Tell us down within the feedback.
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For her last-ever Code Convention, Kara Swisher gathered Tim Cook dinner, Jony Ive, and Laurene Powell Jobs on the identical stage to reminisce on the life and legacy of Steve Jobs. Jobs was Swisher’s first interview at Code Convention 20 years in the past, when it was referred to as D: All Issues Digital.
Head under for a roundup of some quotes from the wide-ranging interview between Swisher, Jobs, Cook dinner, and Ive. Matters included tales on debates between Tim and Steve, designing with Jony, what Steve may be doing immediately, and far more.
On how Steve would see the world and Apple immediately
Tim Cook dinner: I imagine and hope that he could be proud. On a day like this the place we carry out quite a lot of innovation which are true to the rules he laid out. On the larger world, he could be troubled by quite a lot of what he sees. The type of partisanship and division on this planet. However I believe he could be glad we live as much as the values core to him like privateness and defending the surroundings.
These had been core to him. We’re maintaining innovation and making an attempt to offer individuals one thing that permits them to do one thing they couldn’t do in any other case. And to offer them instruments to find their very own self and to vary the world in their very own methods.
Laurene Powell Jobs: I might say not solely the polarization, not solely the truth that persons are actually coming to blows inside households and communities and our nation, but in addition simply that he beloved our nation a lot. He beloved California a lot, however he beloved our nation. He beloved the thought of America.
It was crucial to him to have the ability to give one thing again to the human expertise, and I believe he wouldn’t be quiet about it.
Jony Ive: Definitely upset. I might think about him being type of mad and livid but in addition mixed with that type of compassion and love for the beliefs that Laurene described. If you happen to’re going to do one thing that’s actually laborious, you want that type of gasoline and fury. I believe he would have purchased his curiosity and lack of concern to have concepts.
On immediately’s design challenges and… Tesla?
Jony: The challenges stay the identical. I do assume there are fabulous affordances with interfaces like, for instance, multi-touch. However we do stay bodily beings. I believe, doubtlessly, the pendulum could swing a little bit to have interfaces and merchandise which are extra time and extra engaged bodily.
Kara: Like vehicles?
Jony: For instance, yeah.
Kara: What would a automotive you design seem like?
Jony: You already know I can’t let you know that.
Laurene: I’m not a automotive particular person, actually. I like stunning outdated ones which are now not secure to drive, so I discover my vehicles soulless. I might say I do know [Tim and Jony] don’t love the design of Tesla, however I admire the diploma of its security. It’s actually fairly good.
On debating Steve Jobs
Tim: There was all the time debate. I do know there was folklore that you just didn’t debate him, however that’s not true. The truth is, should you didn’t debate him, he would sort of mow you down. And he simply didn’t work effectively with these sorts of oldsters that will not really feel snug debating and pushing again.
Kara: What was the largest debate you and Steve had?
Tim Cook dinner: The way in which the unique iPhone was offered. I used to be for placing it within the subsidy mannequin and he was for the rev share. His means was extra inventive and extra totally different; my means would have scaled sooner, at the very least I felt strongly. And so we had been in fairly a dialogue about this for some time, it was a multi-year dialogue.
What do you assume Steve could be doing immediately?
Tim: I wouldn’t need to guess. I believe Steve was always altering; he wasn’t static. He would take a firmly held perception, and offered with new details would change. It was one of many nice issues I admired about him.
I believe that’s such a fantastic attribute of individuals as a result of individuals get held again by their outdated considering, no matter what new ideas and concepts come up.
Laurene: He could be evolving. He additionally was fairly aware about not staying too lengthy on the helm and making room for others. He did have a fantasy of educating ultimately, and since we stay proper close to Stanford, you recognize that notion of driving the bike to Stanford and educating lessons. I believe he might educate virtually something, and other people would actually profit from it.
Jony: I couldn’t agree extra. I believe a part of curiosity, which I believe defines a lot of Steve, is your urge for food to be taught. And to be taught is extra vital than being proper, as Tim stated.
Finest and worst traits
Laurene: Every single day he had a listing of individuals he referred to as and he simply would ask them what’s occurring. ‘What are you seeing? What are you occupied with? What are you watching?’
He would go throughout business and name individuals who, in fact, would reply the cellphone, and he would simply, you recognize, choose individuals’s brains always, which was actually fascinating. I believe it’s not a widely-spoken about trait of his.
Nevertheless, when he would, to his detriment, really feel so assured in a viewpoint that’s the corollary, he really didn’t essentially interrogate it in a means that he may need. However it additionally performed to his profit.
On competitors
Tim: If we’re trying to change in our enterprise, we even have fierce rivals; we’re in essentially the most aggressive business. We’re not the chief when it comes to market share; Samsung is. There are many different individuals within the smartphone enterprise as effectively, together with Google.
And so all of those people are spending time and tons of cash world wide. What we do is we simply attempt to very merely inform our product story.
The Steve Jobs Archive
Describe Steve Jobs in a single phrase
Tim: Curious.
Jony: Pure.
Laurene: Radiant.
Kara: Shocking.
Last quote
Kara closed the convention tearfully studying one in every of her favourite Steve Jobs quotes:
Remembering that I’ll be lifeless quickly is an important software I’ve ever encountered to assist me make the massive decisions in life. As a result of virtually every part — all exterior expectations, all delight, all concern of embarrassment or failure – this stuff simply fall away within the face of loss of life, leaving solely what is really vital.
There’s no replay of the occasion out there but, however we’ll you should definitely share it when or if it turns into out there.
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