The report comes from Podnews, which claims to have its fingers on an 84-page presentation produced by YouTube. It has not shared the whole presentation however focuses on a section labelled ‘Wanting Forward’. The report means that YouTube will get a devoted ‘Podcasts’ homepage at youtube.com/podcasts (URL at present not working) for improved search and discovery. The net video sharing platform is alleged to be growing simple and easy methods for podcasts to be uploaded onto its web site. YouTube can be mentioned to be planning to convey audio adverts bought by each Google and different companions for its viewers listening to music, podcasts, and different audio content material.
YouTube is alleged to be updating its analytics by integrating new information metrics designed for audio-first creators. This step is meant to seamlessly combine its information with the industry-standard podcast measurement platforms like Nielsen, Podtrac, and Chartable.
Spotify is reportedly additionally growing a brand new ‘audio newsfeed’ for straightforward discovery of podcasts on its apps. An alleged video of the brand new vertical feed has additionally surfaced which showcases a devoted ‘Podcasts’ button within the app. The feed is reported to have a TikTok-style vertical format populated by podcast clips from creators that the listener may take pleasure in. Spotify is believed to be utilizing the know-how developed by Podz, which it acquired final 12 months, for robotically deciding on podcast clips.